Invitation | A Grand Event Unfolds in Hangzhou, Wisdom Gathers Without Bounds — Freda Invites You to 2026 PCHi

Subtitle: A Special Seminar on "Based on Depth, Applied Without Bounds" to Be Held Simultaneously at Hangzhou Grand Convention and Exhibition Center on March 18

PCHi China International Cosmetics, Personal and Home Care Ingredients Exhibition

March 18-20, 2026

Booth No.: 2F02 | Hangzhou Grand Convention and Exhibition Center

Insights from Industry Pioneers, Progress with Boundary Breakers

Freda's Academic Strength Assembled

Spring Dawns on Hangzhou, Wisdom Gathers Without Bounds

The China International Cosmetics, Personal and Home Care Ingredients Exhibition (PCHi 2026) will grandly open at Hangzhou Grand Convention and Exhibition Center from March 18 to 20, 2026. As the annual technical event of the industry, this year's exhibition will take "Technical Depth and Application Breadth" as the core theme, gathering global wisdom and presenting diverse topics ranging from policies and regulations to cutting-edge science.

Shandong Freda Biotechnology Co., Ltd. will participate in the exhibition jointly with Shandong Mingren Freda Pharmaceutical Co., Ltd and Shandong Focusfreda Biotech Co., Ltd. , collectively demonstrating the group's strong strength in resource integration and quality innovation of its cosmetic raw material matrix. Adhering to the customer-centric core demand orientation, Freda is committed to building more outstanding cosmetic raw materials and a more professional customized service ecosystem, and boosting the value enhancement of emerging brands by virtue of its profound technical accumulation.

Concurrent with the exhibition, Freda will launch a special seminar themed "Based on Depth, Applied Without Bounds". Inviting experts in synthetic biology, active ingredient R&D, skin science and other fields, the seminar will focus on the innovative breakthroughs of ingredients such as 10-HDA, polylysine and hydroxytyrosol, interpret the technical system of "High Activity, Strong Penetration, Multi-target", and explore the two-way empowerment of personal care and health medicine. Driven by customized joint research and innovation, it will boost the development of new productive forces in the beauty industry and co-build a boundless future of health and beauty.

Freda Enterprise Forum: Based on Depth, Applied Without Bounds

Time: 13:30-17:00, March 18, 2026

Venue: Conference Room 1-101A&D, Hall 1, Hangzhou Grand Convention and Exhibition Center

Organizer: Sinopharm Reed Exhibitions

Co-operator: Shandong Freda Biotechnology Co., Ltd.

Conference Agenda

Speaker Lineup

Dong Tiantian Product Director-Shandong Freda Biotech Co., Ltd.

Pioneered the concept of 4D Hyaluronic Acid, inaugurating the D-era of hyaluronic acid in the industry.

Founder of Jimu Brand; Co-founder of Dr.Alva and umt Brands.

Led the establishment of the microecology project and planned the Skin Microecology Conference, laying the scientific research status of Dr.Alva in skin microecology research.

Led the product team to create multiple best-selling products with annual sales exceeding 100 million yuan, such as Rellet Hyaluronic Acid Deep Moisturizing Spray and Dr.Alva Ferment Extract Refining Skin Rhythm Microcrystalline Lotion. The new brand Kemi incubated by the team under her leadership also achieved annual sales of over 100 million yuan. As the world's pioneer in transdermal penetration technology and collagen skin care products, she led the applied collagen into the era of "true penetration".

Li Yan Senior Engineer/R&D Director of Dr.Alva Brand-Shandong Freda Biotech Co., Ltd.

Senior Engineer, Ph.D., and Head of R&D for the Dr. Alva Brand. Dedicated to the development of skin care raw materials, skin microecology, and research on cosmetic formulations and processes. Has organized and led multiple provincial and municipal-level scientific research projects, achieving outstanding results in the development of hyaluronic acid derivatives and skin microecology research. Among these, the "Development of Functional Beauty Products Based on Skin Microecology" project was identified as internationally leading by the China Light Industry Council. The "Preparation and Application Research of Silanized Hyaluronic Acid" project filled a domestic gap. Additionally, contributed as a co-author of the monograph Skin Microecology.

Her research achievements have been recognized with two Second Prizes in the Shandong Provincial Science and Technology Progress Award, a Second Prize in Science and Technology Progress from the China Light Industry Council, a First Prize in Science and Technology Progress from the Shandong Light Industry Council, and a First Prize for Outstanding Corporate Innovation Achievements in Shandong Province. Throughout her research career, she has been granted 63 invention patents and has published over 20 research papers, including 12 SCI-indexed papers.

She has been honored with titles such as Outstanding Youth Innovation Expert, Outstanding Scientific and Technical Worker, and Youth Post Innovation Expert. Within the industry, she has received accolades including "Outstanding Engineer" from the China Association of Fragrance Flavour and Cosmetic Industries, and the "Innovative R&D Elite" and "Ingenuity Engineer" awards from InnoCosme. She has also led her team to win the "Innovative Engineer Team," "Creative Engineer Team," and "Outstanding Engineer Team" awards.

Zhang Yinghua Senior Engineer / R&D Director-Shandong Freda Biotechnology Co., Ltd

Zhang Yinghua is the R&D Director and Senior Engineer of Shandong Freda Biotech Co., Ltd., who is professionally committed to the research and development and industrial production of microbial technology products. As a core member of the business, she has participated in 5 provincial-level projects, and the key technologies have obtained more than 20 authorized patents. Relevant achievements have won 2 National Commercial Science and Technology Progress Awards, 3 Linyi Patent Awards, 1 Linyi Science and Technology Progress Award, and nearly 10 achievements have been awarded by provincial and municipal associations, forming a multi-level honor matrix.

Qin Pei Marketing Director-Shandong Freda Biotechnology Co., Ltd

Marketing Director of Shandong Freda Biotech Co., Ltd., Master of Biology from Kyung Hee University in South Korea, with more than 10 years of experience in the beauty and skin care industry.

Jin Ming Deputy General Manager-Shandong Freda Biotechnology Co., Ltd

Deputy Director of Shandong Provincial Engineering and Technology Research Center for Cosmetic Efficacious Raw Materials.